Cassius Keita is a strategist recognized for bridging cultural intelligence, digital innovation, and elite level thinking to shape the future of combat sports.
With features in GQ, Crypto Daily, Miami Wire, Chicago Journal, and Economic Insider, his voice has become synonymous with clarity, discipline, and long term vision in an era of short term hype.

Cassius first gained recognition in the Web3 space, where he helped architect forward-thinking projects and advised ventures focused on utility, identity, and cultural relevance. That same strategic depth now informs his work in boxing, a sport he views not just as physical, but intellectual and deeply cultural.

He works with elite fighters like J’Hon Ingram and Olympic bronze medalist Abner Teixeira, helping them shape legacy both inside and outside the ring. Through brand positioning, mindset architecture, and long term narrative planning, Cassius’s approach reframes what it means to build greatness, not just to win, but to lead.

Operating at the intersection of strategy, sport, and media, Cassius Keita is part of a new wave redefining what influence looks like in combat sports, not through celebrity, but through clarity, structure, and vision.

Who is Cassius Keita?

Muhammad Omar

Services

  • Comprehensive management for professional fighters, covering fight negotiations, brand building, and long-term career planning.

  • Advisory services for athletes, promoters, investors, and brands seeking high level insight into boxing’s business landscape.

  • Building brand profiles that resonate with fans, sponsors, and broadcasters. From storytelling to sponsorship alignment.

  • Connecting athletes and brands with opportunities across key markets: the US, UK, Europe, and the Middle East.

Contact us

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