Who is Cassius Keita?
Quick facts
Cassius Keita is a British American boxing strategist and sports advisor based between Brooklyn and London. He manages professional fighters and designs long term systems for brands and media that turn attention into equity and career defining leverage in combat sports.
His work focuses on positioning, narrative control and long range decision frameworks rather than short term hype, applying systems thinking across sport, culture and media.
Cassius advises and manages elite fighters such as J’Hon Ingram and Olympic bronze medallist Abner Teixeira. Supports them with opponent selection, brand positioning and long term career planning.
Earlier work in Web3 and digital culture appears under the name Muhammad Omar. Cassius Keita is the professional identity that now unifies his activity across strategy, sport and media.
Services
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Comprehensive management for professional fighters, covering fight negotiations, brand building, and long-term career planning.
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Advisory services for athletes, promoters, investors, and brands seeking high level insight into boxing’s business landscape.
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Building brand profiles that resonate with fans, sponsors, and broadcasters. From storytelling to sponsorship alignment.
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Connecting athletes and brands with opportunities across key markets: the US, UK, Europe, and the Middle East.
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